Proven Results

Our Case Studies

Discover how our focused UX audits and design interventions turn complex funnels into revenue-driving machines. See how we've helped companies lower CAC, reduce drop-offs, and boost inbound leads.

Company: Mid-Market B2B Advisory Firm

Fixing Revenue Leakage in a Paid B2B Funnel

How UXGen Advisory reduced conversion waste, lowered CPA, and increased qualified consultation requests by fixing landing-page structure, trust visibility, CTA competition, and form friction.

Service: Revenue Leakage Audit & B2B Funnel CRO Review

Primary Buyer: VP Marketing / CMO

Execution Window: 14-Day Implementation Sprint

Focus Areas: Landing-Page Structure, CTA Clarity, Trust Placement, Form Friction

Business Impact Metrics

-48%

Reduction in Cost Per Acquisition

+135%

Increase in Qualified Consultation Requests

$0

Increase in Monthly Ad Spend

14 Days

Implementation Window

Revenue leakage CRO case study visual
Client: MealMate

Your Personal Meal Planner & Nutrition Companion

Designing a fast, personalized meal-planning experience for busy people.

Product: MealMate (Mobile App)

Target users: Busy professionals, students, and health-conscious individuals (ages 16–50)

My Role: Lead UX/UI Designer – End-to-end design, 8 weeks

Deliverables: User research, journey maps, wireframes, high-fidelity prototypes, usability testing reports, design handoff

Key Success Metrics

<5 min

Time to plan a week's dinners

100%

Task success (add meal) in tests

+85%

Survey interest in using MealMate

80%

Grocery list discovery after nav fix

MealMate UI Upload Mockup Here
Client: Indialends

Reduced KYC Drop-Offs & Increased Loan Completions

Intention: Improve online application completion and speed up loan disbursal through UX & product improvements

Industry: Fintech, Online Lending, Personal Loans

Our Role: Research, UX Audit, Product Flows, UI Design, Automation & Analytics

Success Metrics Benchmarked

+35%

Completed Applications

50%

Faster Verification Turnaround

-60%

KYC Drop-offs

+40%

Loan Disbursal Increase

Indialends UI Upload Mockup Here
Client: Doodh-Vale

Boosted Retention & Revenue with Subscription-First UX

Intention: Transform door-step milk delivery into a reliable, scalable subscription model

Industry: FMCG, Dairy, Hyperlocal Delivery, Subscription Services

Our Role: Research, UX Design, UI Design, Mobile App Design, Workflow Automation

Success Metrics Benchmarked

40%

Increase in Customer Retention

70%

Reduction in Manual Operations

60%

Growth in Digital Payments

2x

Monthly Active Users

Doodh-Vale UI Upload Mockup Here